‘Choose To Challenge’ was the theme of International Women’s Day 2021 and this is exactly what Chai did thirty years ago! Our co-founders, Frances Winegarten z’l and Susan Shipman and were two inspirational women who had the vision, determination and passion to challenge taboos surrounding cancer – something unheard of at the time.
Both had personal experience of what it meant to live with the effect of a cancer diagnosis when clear information and support for the patient, let alone their family, were next to nil.
Starting with just a telephone helpline from their homes, Chai has developed into an organisation which has over the years supported tens of thousands of cancer patients and their loved ones both nationally and internationally.
The dynamism of the co-founders was what sparked the idea for an exciting Instagram campaign, asking our supporters to share to their Stories three women that inspire them or had made a positive impression on themselves or others. Throughout the day so many of our followers, as well as bloggers and influencers with hundreds of thousands of followers, got involved, raising awareness of Chai.