Chai’s big C of Care

Our new campaign continues to challenge the taboo that still surrounds cancer

In 1990 when Chai started, cancer was a word that many people could not bring themselves to call it by its name, often using any number of alternatives instead. ‘The Big C’ was one such euphemism.

Now, some thirty years later, Chai is talking about ‘The Big C’ once again. This time however, it is the big C of Care.

Care is at the heart of everything we do.

Whilst Chai’s doors may not physically be open, we are still here to provide our big C of Care and specialised support for our clients in the many ways we can through telephone, Skype and Zoom.