COVID-19 couldn’t stop ‘Pop Up and Shop’ in aid of Chai Cancer Care

‘Pop Up and Shop’ had a plan B. After months of hard work and planning, Chai’s dedicated committee found a way to turn things around when Chai had to cancel their Kids and Tweens Fashion Show commencing on Sunday 15th March due to COVID-19.

The fashion show, raising money for Chai’s Children, Teenage and Family services was to be compered by celebrity host Suzanne Baum and scheduled to have a wide range of other activities including a magic show, dance, art, music and Cosmixology workshops and fantastic raffle prizes from a variety of high end brands.

Realising the event had to be cancelled, with only four days to go, chairman of the committee, Claudia Salem, launched the ‘Virtual Pop Up and Shop’ concept. Still hosting the same brands and more, the shop moved online and a percentage of the cost of each product purchased went to Chai.

Overcoming so many challenges, an outstanding £26,000 was raised. Both Chai and the ‘Pop Up and Shop’ Committee are completely blown away by the support they have received.

Claudia Salem comments:

“I was not going to let go of the months and months of hard work that we and the fundraising team at Chai put in. The level of generosity and good will we received is incredible and a testament to how much people want to support Chai and all that they do.”