Pivoting to success the Chai Society Rosh Hashanah Gift Sale raised an outstanding £22,000

With just one day before new social distancing guidelines were implemented, there was a great sigh of relief as Chai’s first ever outdoor Artisan Market was still able to go ahead. Planned meticulously by the Chai Society Committee as part of this year’s Rosh Hashanah Gift Sale, the day was a great success raising £22,000 and counting.

In the glorious weather, over 600 loyal supporters came to shop an eclectic mix of stalls. From beautiful blooms, homeware and face-masks to tempting and indulgent food and drink including Tony Page’s sought after honey cakes, apple and honey flavoured gin and mouth-watering street food from Feast by Ed.

The atmosphere was electric with live music catering to all tastes from Stewart Curtis’s klezmer to DJ Dan Kraines. Uncle Doovy’s ice cream and tye dye t shirt making keeping the children happy and entertained – there really was something for everyone.

An added factor of the 2020 Gift Sale was a weeklong virtual shopping experience instead of the usual one day, allowing anyone from any location in the world to shop over 50 vendors, all giving a percentage of their sales to Chai.

Co-chair Debra Zender said:

“Nobody would have imagined back in March, that Covid-19 restrictions meant we would need to rearrange our annual Gift Sale so dramatically. The outdoor artisan market was the perfect solution. We had never done anything like this before and we had to make sure to implement all Covid safety measures so we could offer a completely safe environment for everyone. Despite this being a big logistical challenge to plan the event with the many restrictions, my co-chair Julia Abrams and the rest of the committee all pulled together to make it happen.

We would like to thank our sponsors Roundtree Real Estates, Tony Page for gifting 200 of his famous honey cakes, the CST for their security on the day and all the stall holders who kindly gave a percentage of their takings. This event could never have happened without their generosity and for that we are so grateful.”

Chairman Louise Hager concludes,

“It was such an incredible day and we never felt prouder seeing over 600 people stream through the gates to buy their Rosh Hashanah gifts and continue to support Chai.  We salute the committee for their dedication and for working so hard to create such an amazing event. The warmth and enthusiasm of all who came was outstanding and a recognition of the essential work Chai carries out within the community.”